Customer Demographic Profile Report (Business Analyst)

License Level:BasicStandardAdvanced

Summary

Summarizes the demographic makeup of the geographies where your customers live. Based on the information in this report, you can get a sense of the demographic makeup of your customer base.

Learn more about how Customer Demographic Profile Report works

Usage

Syntax

CustDemoProfile_ba (CustomerLayer, InputGeographyLevel, OutputDirectoryParameterName, {UseSelectedFeatures}, {TitleParameterName}, {ReportFormats})
ParameterExplanationData Type
CustomerLayer

The point input feature class containing the customer distribution. Typically, this will be a Business Analyst customer layer.

Feature Layer
InputGeographyLevel

The features containing the demographic variables used to profile your customers. Typically, this should be set to the block group layer.

Feature Layer
OutputDirectoryParameterName

The output directory that will contain the report.

Folder
UseSelectedFeatures
(Optional)

Generates a report on selected features of the customer layer.

  • TrueGenerates the Customer Demographic Report on selected features.
  • FalseGenerates the Customer Demographic Report on all features.
Boolean
TitleParameterName
(Optional)

Title for the report.

String
ReportFormats
(Optional)

Select the desired report output format

  • Simple XML
  • PDF
  • HTML
  • CSV
  • ZIP
  • XLSV
  • Stripped XLSX
String

Code Sample

CustDemoProfile Example (Stand-alone Script)
# Name: CustDemoProfile.py
# Description: Summarizes the demographics for customers in the San Francisco market.
# Author: Esri

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.2\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Customer Demographic Profile Report tool
  Customers = "C:/temp/sf_cust.shp"
  GeoLayer = "C:/ArcGIS/Business Analyst/US_2013/Data/BDS/esri_bg.bds"
  OutPath = "C:/temp/Output_Segmentation1"
 
# Create Customer Demographic Profile Report
  arcpy.CustDemoProfile_ba(Customers, GeoLayer, OutPath)
 
# Release extension license 
  arcpy.CheckInExtension("Business") 
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments

Related Topics

Licensing Information

ArcGIS for Desktop Basic: Requires Business Analyst
ArcGIS for Desktop Standard: Requires Business Analyst
ArcGIS for Desktop Advanced: Requires Business Analyst
3/3/2014