Target Map (Business Analyst)

License Level:BasicStandardAdvanced

Summary

Thematically shades selected segments a single color in a map to help you determine where your target segments are located.

Learn more about how Target Map (Business Analyst) works

Illustration

Target Map example

Usage

Syntax

TargetMap_ba (SegmentationBase, SegmentationClusters, SegmentationLayer, SegmentationAnalysisResultFolder, {CreateReport}, {CreateFeatureClass}, OutputFeatureClass)
ParameterExplanationData Type
SegmentationBase

The segmentation base can be generated using total adult population or total households.

String
SegmentationClusters
[SegmentationCluster;SegmentationCluster...,...]

One or more segments used to define your summarized target penetration.

String
SegmentationLayer

The geographic layer containing the segmentation data. Typically, this should be set to the block group layer or other layers with a unique segmentation assignment.

String
SegmentationAnalysisResultFolder

The output file directory.

Missing value
CreateReport
(Optional)

Defines whether to generate a Target Map report.

  • CREATE_REPORTGenerates a Target Map report.
  • DONT_CREATE_REPORTDoes not generate a Target Map report. This is the default.
Boolean
CreateFeatureClass
(Optional)

Defines whether to generate an output feature class for the Target Map.

  • CREATE_OUT_FEATURECLASSGenerates an output feature class for the Target Map.
  • DONT_CREATE_OUT_FEATURECLASSDoes not generate an output feature class for the Target Map. This is the default.
Boolean
OutputFeatureClass

The new feature class that will contain the Target map output.

Feature Class

Code Sample

TargetMap Example (Stand-alone Script)
# Name: TargetMap.py
# Description: Creates a report based on selected taptestry segments. 
# Author: Esri

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.2\Business Analyst\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")

try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Target Map tool
  OutPath = "C:/temp/Output_Segmentation"
  SegLayer = "C:/ArcGIS/Business Analyst/US_2013/Data/BDS/esri_bg.bds"
 
# Create Target Map
  arcpy.TargetMap_ba("Total Adult Population", "Top Rung;Boomburbs", SegLayer, OutPath, "CREATE_REPORT", "DONT_CREATE_OUT_FEATURECLASS")
 
# Release extension license 
  arcpy.CheckInExtension("Business") 
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments

Related Topics

Licensing Information

ArcGIS for Desktop Basic: Requires Business Analyst
ArcGIS for Desktop Standard: Requires Business Analyst
ArcGIS for Desktop Advanced: Requires Business Analyst
3/3/2014